| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === Management of crisis is always an important lesson for business manager, especially the economic environment in Taiwan was strongly influent by the financial tsunami. A lot of companies were put to the serious situation. At this time the manager’s ability of managing crisis and his decision-making were the key leading him to draw crisis to an opportunity.
This study is a case study from a manager, who was situated in the core of business crisis. When the crisis occurred, analyzing the problem and executing crisis management played an important key. The researcher tried to provide insides of the difficulty which the enterprise was facing, company’s countermeasures and its results.
The researcher applied the experience of the manager, analyzed the literature of business rallying and case studies, in order to make inquiries of business reorganization. This study draws the following four conclusions:
Managing: In the case study the crisis all came from human factors: lacking of previous crisis management, lacking f prevention. After changing manager, the role of the new manager played a significant role. So to speak “The success or failure of the affair is all due to the key person”
Financial affairs: To grip cash after a company had financial crisis, the most important step to stop and control crisis were “time limit control” and “cash control”.
Reorganization- finding critical point to success: the manager should not only focus on the reconstruction of the internal system after the rebuild. Moreover, he should discover the critical point to success and recreate business value.
Boldness- The hidden value: Judging ability and the bravery of a manager to make a decision is extremely important in crisis situation. In this case study, the researcher noticed and created the invisible value, such as optimism, positive character.
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