| Summary: | 碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 97 === ABSCTRACT
This study investigated the Relationship between the vocational high school students’ money attitude and consumer behavior on Cell Phones. A questionnaire was issued in the second semester in 2007 academic year by purposive sampling.
The total number of questionnaires were 1,080,and 930 of them were effective with the return rate 86.11%. However, 103 of the respondents answered ‘no cell phone’, so actually a total of 827 questionnaires were analyzed. Additionally, this study adopted statistical analysis approaches, such as descriptive statistics, t-Test, One-way ANOVA, Pearson product-moment correlation, to verify each hypothesis. The results as following were drawn:
a. Vocational high school students have higher consensus on ‘Budget’, ‘Quality’, and ‘Distrust’, while lower on Power and Money anxiety.
b. Vocational high school students have higher consensus on ‘Self-expression’, ‘Being practical and reasonable’, ‘Education function’ and ‘Best bargain’ of cell phone consumer behaviors,while lower on ‘Random impulse’.
c. The male students’ attitude on ‘Power’ and ‘Quality’ scores significantly higher than the female.
d. Money attitude shows no significant differences in different graders, class time, and working experience.
e. The one who have more allowance can carefully use the money and make a better financial plan,while the ones who have less allowance tend to buying high quality products.
f. Those students with the habits of saving money score higher on ‘Budget’ than others.
g. Students with low economic status score higher on ‘Power’.
h. There are no significant differences on vocational high school students’ gender, grade, working experience,or economic status on cell phone consumer behavior.
i. Regular students have higher level on ‘Self-expression’ and ‘Education function’ than night school students.
j. The ones with more allowance score higher ‘Self- expression’ and ‘Being practical and reasonable’ than the ones with less.
k. Students with the habits of saving money score higher on ‘Best bargain’.
l. Vocational high school students’ money attitudes have slightly positive correlation with cell phone consumer behavior.
|
|---|
