The Use-Diffusion of Emerging Technological Product: A Case Study of Mini-Notebook Computer

• Main Author: 蔡欣蓓
• Other Authors: 施穎偉
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/18262277225380928404

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 97 === The birth of mini-notebook computer sparkled a great revolution in the market. Using use-diffusion model, this study explores the users’ behaviors after using the innovative products and by means of the relationship between the variety of use of mini-notebook and the rate of use, this study divides the users into four patterns: intense use, specialized use, nonspecialized use and limited use. The study takes users who have used mini-notebook as subjects of study. Through the sample collection of network questionnaire and using SPSS to engage in statistical analysis and testings, the results of this study reveal: (1) There is a positive influence of compatibility and personal innovativeness on variety of use; (2) There is a significance relationship between complexity, social influence and media exposure, and variety of use and rate of use; (3) The intense users show higher levels of satisfaction and recommend intentions.