| Summary: | 碩士 === 國立嘉義大學 === 生物事業管理研究所 === 97 === In the promotion of the contract farming, many prior studies pointed out that contract farming promotion process involves a high degree of a breach of contract and not attend easy common consensus between farmers and firms in Taiwan areas. The related study demonstrated that the partnership of the marketing channel members may facilitate the relationship to both the parties. Through the implementation of contract farming, therefore, may improve and solve the breach of contract farming problem. This study was thus to combine the concept of the key mediating variables (KMV) and collaborative interest model (CIM) with the previous literature on contract farming and partnership in order to employ structural equation model (SEM) for structuring contract farming and partnership model. Based on the contract farming and partnership model, we can explore the relationship among the relationship benefit (including perceived cost, perceived risk, competitive position, and critical resource), relationship quality (including commitment and trust), and relationship performance (including relationship effectiveness and relationship efficiency). The empirical evidence shows that both of perceived cost and perceived risk has a negative impact on commitment. The competitive position has positive impact on commitment. The commitment has positive impact on trust. The trust has positive impact on relationship effectiveness and relationship efficiency. However, the critical resource has no significant effect impact on the commitment. In terms of competitive model, we found that relationship quality such as trust and commitment plays an important intermediary variable in the partnership model. This result implies that the implementation of trust and commitment to both the parties can improve the long-term management performance and relationship performance within contract farming partnership relationship.
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