| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 97 === The term “minority” is alternatively termed as “socially disadvantaged”, implying social disadvantages of aborigines and minorities in many countries. Over a number of years, research studies have provided evidence that minority business can generate a variety of economic and social benefits, including minority employment, economic integration with the majority economy and community, community economic development. Therefore, encouraging aborigines and the minorities to be entrepreneurs may be a possible solution to the problems.
The Theory of Planned Behavior (TPB) suggests that belief is an antecedent of behavioral intention. This study used the variables of the Theory of Planned Behavior as mediators to examine the relationship among ethnic identity, ethnic involvement and entrepreneurial intention. Our study utilized the structural equation model to examine the samples of aboriginal students in college and the aborigines out of the campus. The results corroborate that the TPB is a suitable theory for explaining and forecasting the aborigines’ entrepreneurial intentions, thus expanding the generalization of the theory. Moreover, the literature gap is bridged by the results showing that ethnic identity and ethnic involvement are critical antecedents of the beliefs addressed by TPB.
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