| Summary: | 碩士 === 國立新竹教育大學 === 人資處體育教學碩士班 === 97 === This research explored the representation of experience quality through user’s psychological sensation after visiting the official website of Chinese Professional Baseball League (thereafter CPBL). Two primary research purposes have been indicated: one is to understand user’s background variables and the distribution; the other is to realize the different experience qualities influenced by user’s varied backgrounds.
This research employed an online survey in collecting research data from users of CPBL official website. The valid questionnaires summed up three hundred and twenty one. The valid rate is counted to 97.71 %. The researcher designed a scale of experience quality of CPBL official website for a measuring tool. Descriptive statistics, t-test, and ANOVA have been performed at analyzing. The research results reveal: 1. users of CPBL official website Is mainly by the male, twenty to twenty-nine year-old, the education level above university and graduate school, and month average income below thirty thousand dollars. However, using network's experience eight years occupy the majority, it may understand that the user has the certain extent understanding regarding the Internet, and the material result show that the outsiders` utilization ratio of CPBL website is somewhat low; 2. the experience quality of CPBL official website is sorted into immersed, interesting, scenario, and fluent dimensions; 3. user’s representative quality at official website of CPBL reaches a satisfied level (over median =3) and fluent dimension of representative quality is the highest score; 4. the official of CPBL should let each thing can be demonstrated and executed in website. Let the user experience the situation personally, provide the space of imagination, enable the user to experience the different multimedia entertainment effect in the website, obtain the feeling of satisfaction and increase user's experience degree of satisfaction.
The researcher suggest CPBL provides different website contents to adapt the different user's demand, promoting the quality of experience to encourage baseball fans visiting website, and earns the baseball fan's support.
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