| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 97 === In Taiwan, most religions groups have their publishing organizations for the purpose of the cultural promotion and Fo Gung Shan Monastery is included. In Fo Gung Shan, there are many different publishing organizations for the different publications such as books, CD and video and they are all well-organized. In facing the fierce competition and economic downturn, Fo Gung Shan can still outstand in the market and keep growing. So it has become an import issue of understanding how it does and how it operates？
Case study was applied in Fo Gung Shan publishing organization and data were collected through commemoration publications, almanacs, newspapers, magazines and internet information. In-depth interviews of the administrative elite were also used to be collected and data mining for the analysis.
This study constructed the business model of the publication organization of Fo Gung Shan. The development and growth was resulted from the outstanding leader Master Hsing Yun, whose belief and excellent strategy guided the formation and development of all publications. On organizational deployment, all publication organizations in Fo Gung Shan can create their own characteristics due to the excellent interaction among organizations, human resources and publications. Such a successful business model would provide other religious groups an example of the publishing enterprise and that is also a further study direction in the future.
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