The study of the investigation into Brand Equity-based on the point of view of Spokesperson-Characters
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 97 === With the changing of people’s lifestyle, we have entered the age of internet and cartoon. The consumers can’t be satisfied by the basic demand of products anymore. Besides, the brands of the products have been considered seriously by companies gradually with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67406643726655315214 |