Will Lost Customers Come Back? Examining Customers'' Relationship Recovery Intention after Service Failures
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Extant research has revealed that an average company loses 10% of its customers each year, and that surprisingly firms can win back defected customers with 20~40% of chance relative to only 5~20% of probability of attracting a new customer. However, both sch...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61753630861616622775 |