The Interrelation of the concept in Brand's Identity and its Image as a case study on Okuma Co., Ltd.
碩士 === 國立高雄師範大學 === 視覺傳達設計研究所 === 97 === "Brand identity" is to convey the meaning of the brand representation; tell consumers the brand's commitment and hope to stimulate the associations with the brand. The concepts of brand recognition are brought out by consumers, competitors and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/j6fn9c |