The Study of Customer’s Loyalty to Purchasing Health Food.
碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 97 === This research uses the path analysis to investigate how brand image, perceived quality, perceived value and perceived risk affect customers loyalty to health and discover what customers actually need and want. The investigation is intended to build a foundati...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55248818245552707299 |