The Study of Customer’s Loyalty to Purchasing Health Food.
碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 97 === This research uses the path analysis to investigate how brand image, perceived quality, perceived value and perceived risk affect customers loyalty to health and discover what customers actually need and want. The investigation is intended to build a foundati...
Main Authors: | Yu-lan Cheng, 鄭玉蘭 |
---|---|
Other Authors: | Liang-tu Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2009
|
Online Access: | http://ndltd.ncl.edu.tw/handle/55248818245552707299 |
Similar Items
-
A Study of Customer Loyalty in Financial Service Industry
by: Yu-lan Lu, et al.
Published: (2010) -
Factors Associate with Customer Loyalty – The case of health food customers
by: Yu-Hui Tsai, et al.
Published: (2008) -
The Purchasing Effects of Customer Behavior on Customer Satisfaction and Customer Loyalty through an Empirical Study of Frozen Prepared Foods
by: Yen-Ling Yeh, et al.
Published: (2005) -
A Study on the relationships between Customer Value , Service Quality , Customer Satisfaction and Customer Loyalty-A case of new silver age purchase health food
by: Yu-Fang Kuo, et al.
Published: (2009) -
THE STUDY OF FEMALE CUSTOMER LOYALTY IN PURCHASING COSMETICS
by: Chia-wen Chen, et al.
Published: (2008)