The relationships among recreational experience, service quality, satisfaction and loyalty of tourists who particpate in stone weir tourism-a case study of Penghu Jibei

• Main Authors: Wu, Bing-Jung, 吳秉榮
• Other Authors: Yu, Shyi-Liang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/15389882920202150149

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 97 === This study aimed to discuss the relationship among recreational experience, service quality, satisfaction and loyalty of tourists who participate in stone-weir tourism. Through understanding the relationship among them, a regressive model was constructed. Questionnaires were utilized to investigate. Research samples were tourists who participate in stone weir tourism at Peng Hu. The number of valid questionnaires was 250. According to research purposes, Structural equation modeling (SEM) was used discussing the regressive implication for verifying hypothesis. The study finds recreational experience had direct and positive relationships with satisfaction and loyalty respectively; Recreational experience had indirect relationship with loyalty through satisfaction; service quality had direct and positive relationships with satisfaction, but it had non-significant relationship with loyalty. In the structural model, the relationship between satisfaction and loyalty had most important influence. When satisfaction played a role that influence loyalty directly, satisfaction had more influence than it played a mediating role.