The study of the influence of product involvement & perceived risk on internet purchase intention of ornamental fish virtual community's visitors

碩士 === 國立澎湖科技大學 === 海洋創意產業研究所 === 97 === An Ornamental Fish Virtual Community(O.F.V.C.) is a communication platform for the enthusiasts of aquarium products to exchange information between each othter, and it also can be a channel for the relative operators of Ornamental Fish Industry to make contac...

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Bibliographic Details
Main Authors: Hung-Chun Lin, 林虹君
Other Authors: Su-Chang Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/04390762567001983862