The Exploration of the Interaction Problems of Online Ticketing Systems ─ An Example of Taiwan High Speed Rail

• Main Authors: Hsieh, Yu-Cheng, 謝宇程
• Other Authors: Huang, Yu-Hsing
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/25156311008323434308

碩士 === 國立屏東科技大學 === 工業管理系所 === 97 === Due to the rapid development of Internet technology and the popular of using Internet, more and more travelers take advantage of online ticketing systems buying tickets. The media and the statistics show that there are many problems on using Taiwan High Speed Railway（THSR） online ticketing systems and its utilization rate is extreme low. The previous researches of online ticketing systems based on quantitative methods of measured interface usability. This study based on qualitative methods（observation and focus groups） explores the interaction between travelers and the THSR online ticketing systems. This study found most traveler did not favorite this systems due to difficulties and problems on using online ticketing systems. The results of this study show that "ask-answer interaction" between traveler and the online ticketing systems is the underlying problem.