| Summary: | 碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === In this study, in order to explore the effects of the Blog cascaded activities, and understand the intensity of each effects, find how to management it effectively. We investigated the effects by two rounds modified Delphi method and obtain positive and negative effects each six. We also collect twelve experts’ suggestion of how to apply or response to the results. The result of study shows, in relatively strong in influence degree and the relatively higher possibility, there are, “to establish identification”, “to increase cohesionand “to build the community” in positive effects, the negative one has “in cause of the group polarization”, “ the false appearance of group's collective behavior ”. This research proposes that we should pay highly attention to the influence of this part, and apply or improve them immediately.
In the last, we conclude the four developing stages of the Blog cascaded activities, they are “attracting-stage”, “extending-stage”, “merging-stage”, and “achieving-stage”. And according to the developing stages of the Blog cascaded activities, we also conclude the four-Cs management strategy, including “corporation”, “communication”, “community” and “customer relationship”, for people who want to practice the Blog cascaded activities reference.
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