The Perceived Impact of the Taipei-Yilan Highway on the Home-Stay Business: An Application of the Zaltman Metaphor Elicitation Technique

The Perceived Impact of the Taipei-Yilan Highway on the Home-Stay Business: An Application of the Zaltman Metaphor Elicitation Technique

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碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === The operation of Taipei-Yilan Highway successfully decline the time and distance to connect the north Taiwan, but the also reduce demand of lodging and influence the home-stay industry. This study uses the Zaltman Metaphor Elicitation Technique (ZMET) to discov...

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Bibliographic Details
Main Authors: Huang, Sung-Wei, 黃菘瑋
Other Authors: Huang, Wen-Chi
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/04169429531228605555

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