Content Analysis and Marketing Strategies of Web Sites of Leisure Farms

• Main Authors: Shu-Yi Huang, 黃淑宜
• Other Authors: Chao-Lin Tuan
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/73179817483769673583

碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === Has the affinity and the user convenience of for the promotion leisure agriculture website, this research as studies the sample of relaxation camp take the different management type, mainly studies the content of content analysis for the leisure agriculture website, the research sample mainly aims at of relaxation camp website the domestic 49 different management class to carry on the website content and the marketing research. The research fruiting period can provide good and bad points of the leisure website operator inquire deeply website content, induct suggestion of the marketing strategy, and as website erecting reference. This research designs the website classification data sheet based on the research construction, uses in order to help the material analysis and the record. The choice academic circle represents and the information science and technology related industrial field represents researcher each two, holds the post of the website record code separately. Along with the information technology's unceasing development, the market competition is getting more and more intense, the relaxation camp industry only depends on marketing of way the traditional and is unable to meet need of the consumer, will therefore have brought the new challenge and the opportunity take the network marketing way as the relaxation camp. Synthesizes of relaxation camp marketing strategy analysis result each type: 1.Relaxation camp: Must strengthen of functional item the dining service in the website marketing strategy, satisfies needing of the consumer livelihood of the people diet. In the content distribution, provides information and so on characteristic style and product price, attracts the consumer to go to this farm to carry on experience, the use provides the coupon or gives a discount promotion strategies and so on ticket, coordinates demand of the customer, the website interface to increase the graph to present and the button type interface. 2.Experiences the farm: The website marketing design must have the expense food and live in the function, in the website content distribution, its marketing strategy must strengthen content of the experience. 3.Sightseeing farm: The marketing goal provides the tourist the ecology experience, the sightseeing amusement and rest as well as by oneself marketing of goal the experience primarily. 4.Educates the farm: The website function is most prepared by the dining service items function, demonstrated that educates the farm to manage the entrepreneur to take seriously extremely demand of regarding the dining service, the marketing strategy depends on primarily. 5.Local dining room: Not only the network marketing key emphasized from the environment however landscape and the characteristic good food, must create the local creativity ingredients, the dining service items increase key of the marketing strength. 6.The township villagers sleep: The website function take the dining service and the lodging service items as the main marketing project, sells in the process to weed through the old to bring forth the new, to win over the consumer to approve. 7.Agricultural special products shop: Presents in the agricultural special products shop website information contact of way and the product writing take the farm presents the way as the network marketing important item.