A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County
碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === The Farmer's association in Taiwan has been facing serious and new circumstances, for example the severe competition in financial market and its economic businesses. To implement the policy-oriented special agricultural loan is an important topic. The po...
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ndltd-TW-097NPUS56880572016-12-22T04:12:26Z http://ndltd.ncl.edu.tw/handle/14162067006837696444 A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County 花蓮縣農會辦理政策性農業專案貸款之顧客滿意度及忠誠度研究 Ku, Feng-Shuo 張翔貿 碩士 國立屏東科技大學 農企業管理系所 97 The Farmer's association in Taiwan has been facing serious and new circumstances, for example the severe competition in financial market and its economic businesses. To implement the policy-oriented special agricultural loan is an important topic. The policy-oriented special agricultural loan by the farmers’ association is to handle customer demand and increase customer satisfaction in order to maintain the customer relationship. Furthermore, raise the customer loyalty to create new businesses. Using structural equation modeling(SEM), the results reveal that has significant effects on customer satisfaction. The mediating effects of customer satisfaction on the relationship between the policy-oriented special agricultural loan and customer loyalty were investigated. And the results reveal that customer satisfaction positively and significantly mediating the effects of the policy-oriented special agricultural loan function on customer loyalty. The major findings of this study are summarized as following: 1. This empirical result supports that the significant relationships exist among the policy-oriented special agricultural loan by the farmers’ association functional programs, customer satisfaction and customer loyalty. 2. The mediating effects of customer satisfaction on the relationship between the policy-oriented special agricultural loan and customer loyalty were investigated. 3. The farmers’ association customer satisfaction may establish the customer’s loyalty and will strengthen mutual interaction in future Yeong-Shenn Lin 林永順 2009 學位論文 ; thesis 57 zh-TW |
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碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === The Farmer's association in Taiwan has been facing serious and new circumstances, for example the severe competition in financial market and its economic businesses. To implement the policy-oriented special agricultural loan is an important topic.
The policy-oriented special agricultural loan by the farmers’ association is to handle customer demand and increase customer satisfaction in order to maintain the customer relationship.
Furthermore, raise the customer loyalty to create new businesses. Using structural equation modeling(SEM), the results reveal that has significant effects on customer satisfaction. The mediating effects of customer satisfaction on the relationship between the policy-oriented special agricultural loan and customer loyalty were investigated. And the results reveal that customer satisfaction positively and significantly mediating the effects of the policy-oriented special agricultural loan function on customer loyalty.
The major findings of this study are summarized as following:
1. This empirical result supports that the significant relationships exist among the policy-oriented special agricultural loan by the farmers’ association functional programs, customer satisfaction and customer loyalty.
2. The mediating effects of customer satisfaction on the relationship between the policy-oriented special agricultural loan and customer loyalty were investigated.
3. The farmers’ association customer satisfaction may establish the customer’s loyalty and will strengthen mutual interaction in future
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author2 |
Yeong-Shenn Lin |
author_facet |
Yeong-Shenn Lin Ku, Feng-Shuo 張翔貿 |
author |
Ku, Feng-Shuo 張翔貿 |
spellingShingle |
Ku, Feng-Shuo 張翔貿 A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
author_sort |
Ku, Feng-Shuo |
title |
A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
title_short |
A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
title_full |
A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
title_fullStr |
A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
title_full_unstemmed |
A Study of the Policy-Oriented Special Agricultural Loan on Customer Satisfaction and Loyalty of Farmers’ Association in Hualian County |
title_sort |
study of the policy-oriented special agricultural loan on customer satisfaction and loyalty of farmers’ association in hualian county |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/14162067006837696444 |
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