| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === In accordance with the research motivation and objectives, questionnaire was designed and sent to the members of the leisure agriculture area. The empirical data was analysed using the SPSS and LISREL statistical software. Conclusions drawn for the study included the implications for management practice and academic research and recommendations were made for the public policy makers and organizations of the leisure agriculture area. Within this purpose of the study is to understand the electronic commerce situation of leisure agriculture area, and to construct the business model of electronic commerce website in the scenic spots organizations of leisure agriculture area. The study used the structural equation modeling(SEM) tecjmoqie to test and investigate the fitness of the business model of electronic commerce website in the scenic spots organizations of leisure agriculture area and their correlation with the variables of theoretically potetials.
In this paper the result shows that the business model of electronic commerce website in the scenic spots organizations of leisure agriculture area could be used to explain and predict the influence relations of the customer interface, the core strategy, the strategic resources, and the value network to the website benefit. Fourthmore, through its respective key factors, the level of the mutally positive correlations would be affected. Based on the research findings,thepossible managerial and academic implications were proposed, the solid recommendations were made to the relevant government agencies and the scenic spots organizations of leisure agriculture area such that they can use the information as a reference on their planning electronic commerce websites.
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