| Summary: | 碩士 === 國立屏東科技大學 === 客家文化產業研究所 === 97 === Upon the coming era of experience economy, experience activities provided by home-stay are progressively welcome by tourists. This thesis discusses feasibility evaluation and development strategy of Hakka kitchen home-stay in Wan-Luan Township from the supply-demand perspective in literature review, quantitative and qualitative research methods. The researched area is set to be in Wan-Luan Township Area, and targeted samples are conducted in survey and depth interview. Among total 572 samples of the questionnaire surveys collected, there are 92 residents, 480 tourists. Result to total 591 samples of the depth interviews, which consist of 571 from those who participated in questionnaire surveys and 9 more from others; they are 5 administrative and assisting officers, 2 industrial representatives, and 2 professional scholars. Based on the opinions, resources and discussions on the governmental policies and legal issues obtained from the targeted research, we are able to conduct a SWOT analysis, and further construct a TOWS matrix with matching strategies. We had organized the formation of strategic developments in 9 items.
Our thesis had proposed 8 conclusions: (a) there are total 92 Hakka kitchen home-stays in the Wan-Luan Township Area; (b) Hakka kitchen home-stays is feasible after evaluation; (c) integration of overall resource in providing Hakka kitchen home-stays with Hakka culture and characteristics; (d) forming the most appropriate development strategies by analyzing the advantages and opportunities that kitchen home-stays have; (e) designing experience activities to gather tourists in participation; (f) using channels and technologies to promote Hakka kitchen home-stays; (g) Using “Mountain-Side Leisure Farming Area” and Wu-Go Hakka “Settlement” well for the purpose and interests of having a successful development; (h) and the keys to determine a successful development of Hakka kitchen home-stay rely on perspectives and attitude. This thesis also proposed 8 suggestion; they are: (1) governmental administration: launching projects to promote Hakka kitchen home-stays in order to enforce governmental policies and to develop public facilities for kitchen home-stays; (2) Local residence: forming strategic alliance in creativity and innovation industry with a marketing network; organizing featuring thematic experience activities; encouraging youth returning home to work; (3) Future Research: recommending execution of Hakka kitchen home-stay development from a perspective of unified community development, and to combine with the local features from “Mountain-Side Leisure Farming Area” and “Wu-Go Hakka Cluster” for expansion in developing Hakka kitchen home-stays.
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