The Effect of Regret on negative word-of-mouth: The Mediating Effect of impression management.
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === When an individual experienced that the assumptions are different with the ones when he/she made decisions, and if the actual or imaginational current situations might be better given the information then, a kind of negative emotion named “regret” emerges. Prev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yakcb8 |