None

• Main Authors: Huai-Chen Peng, 彭懷貞
• Other Authors: Hsiang Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/tu758m

碩士 === 國立中山大學 === 傳播管理研究所 === 97 === Abstract This paper presents a case study of Taiwan Buddhism website. It discusses different strategies that may be used for preaching Buddhism in the Buddhism website, the differences between web-based learning and commerce learning offered by the Buddhism website, the development of Chinese Buddha in the 21st Century, helpfulness of internet to various kinds of religions, and the benefits from internet marketing to the religious groups. Also in comparing the methods and strategies for preaching doctrines of religious groups, we compare the traditional model with the internet one. In addition, this article aims to explore the internet users’ satisfaction levels toward the Taiwanese Buddhism websites using internet integrated marketing communications strategies. This research uses the questionnaire survey as the research method to understand the acceptance of Buddhism internet users. We aim to explore if the Buddhist eCollege on the Buddhism website to meet expectation of Buddhism internet users via questionnaire survey analysis. According to the preliminary analysis of the result of questionnaire survey, we understand the result of sample via basic information statistic of users and satisfaction data analysis of each dimension to understand the feeling of users after filling in the questionnaires and surfing FGS Tienyen Buddhist eCollege to serve as the reference of constructing the satisfaction model of the said website. The results show that the style of preaching presented on the website of the religious groups can meet the requirement of internet users of Buddha website in both the tangible and intangible aspects from satisfaction level of each dimension. In addition, it does affect the internet users both in their daily lives and careers.