The Research of female customer''s intentions and behaviors online shopping.
碩士 === 國立中山大學 === 傳播管理研究所 === 97 === With increasing merging of the Internet in our daily lives, online shopping becomes a new consumption model. The study subject was female customers who did shopping online. By means of performance expectancy, effort expectancy and social influence in terms of Uni...
Main Authors: | Tai-Hua Tuan, 段代華 |
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Other Authors: | I-Heng Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/hv6jpa |
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