| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 97 === With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study online group-buying by proposing five different dimensions as a basis to develop various group-buying models. The five dimensions are initiator, price variety, bargain power, reservation price, and number of negotiators. The developed group-buying models are categorized into two categories, negotiating price before forming coaliation and negotiation price after forming coaliation.
In addition, we also tried to analyze online group-buying model or behavior based on microeconomic theory. Hopefully, it can open a new research area in online group-buying models.
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