Exploration of Online Group-buying Models
碩士 === 國立中山大學 === 資訊管理學系研究所 === 97 === With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study onl...
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ndltd-TW-097NSYS53960572019-05-29T03:42:54Z http://ndltd.ncl.edu.tw/handle/ch5957 Exploration of Online Group-buying Models 線上集體購物模式探討與分析 Yi-huei Li 李怡慧 碩士 國立中山大學 資訊管理學系研究所 97 With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study online group-buying by proposing five different dimensions as a basis to develop various group-buying models. The five dimensions are initiator, price variety, bargain power, reservation price, and number of negotiators. The developed group-buying models are categorized into two categories, negotiating price before forming coaliation and negotiation price after forming coaliation. In addition, we also tried to analyze online group-buying model or behavior based on microeconomic theory. Hopefully, it can open a new research area in online group-buying models. Hsiang-Chu Lai 賴香菊 2009 學位論文 ; thesis 120 zh-TW |
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碩士 === 國立中山大學 === 資訊管理學系研究所 === 97 === With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study online group-buying by proposing five different dimensions as a basis to develop various group-buying models. The five dimensions are initiator, price variety, bargain power, reservation price, and number of negotiators. The developed group-buying models are categorized into two categories, negotiating price before forming coaliation and negotiation price after forming coaliation.
In addition, we also tried to analyze online group-buying model or behavior based on microeconomic theory. Hopefully, it can open a new research area in online group-buying models.
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Hsiang-Chu Lai |
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Hsiang-Chu Lai Yi-huei Li 李怡慧 |
author |
Yi-huei Li 李怡慧 |
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Yi-huei Li 李怡慧 Exploration of Online Group-buying Models |
author_sort |
Yi-huei Li |
title |
Exploration of Online Group-buying Models |
title_short |
Exploration of Online Group-buying Models |
title_full |
Exploration of Online Group-buying Models |
title_fullStr |
Exploration of Online Group-buying Models |
title_full_unstemmed |
Exploration of Online Group-buying Models |
title_sort |
exploration of online group-buying models |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/ch5957 |
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