The Effects of Packing Design and Perceived Value of Teas

The Effects of Packing Design and Perceived Value of Teas

碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === The purpose of the study attempts to understand the effects of packing design and perceived value of teas in marketing and also to study that the influence on packing design and purchase intention of teas marketing. The study use the experiment design methods...

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Bibliographic Details
Main Authors:	Yu-Ching Chen, 陳鈺青
Other Authors:	Jun-Ren Wang
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/03401953866968394859

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