| Summary: | 碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === Outsourcing has become an important way for the public school to maintain its sport facilities operate without government subsidy. While the private investments and operation is brought into public good, making profit is the first priority and goal for the outsourcing corporation. This research is a case study of the Taipei Nanhu senior high school sport center in three aspects: service quality, satisfication and demographic statistics among the users. The differences of user anticipation against service quality perception were been analyzed first, followed by the analysis of the relevance between service quality received by user and user’s satisfaction as well as the projection on the service quality perceived and degrees of satisfaction.
This research is conducted through questionary survey, convenience sampling. The total samples given out are 500 copies, and the effective samples collected were 387, effective sample collection percentage is 83.9%. Data was analyzed by the method of descriptive and inferential statistics, including one-way ANOVA, Pearson product- moment correlation, and multiple stepwise regression. It was found that there is significant difference between the anticipate and precieved service quality, the anticipate part is higher than the precieved part. Second, age, education, marriage, facilities utilization method, income, and facilities utilization time are influential factors trigger users’ satisfaction towards sports center. Third, the result shows the precieved service quality is positively relevant ro users’ satisfaction. Finally, the previeved service quality could be the predictor toward users’ satisfaction.
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