| Summary: | 碩士 === 國立臺南大學 === 行政管理學系文化與自然資源管理組碩士班 === 97 === As a result of the improvement of living standard, the change of life style and the transition of industrial structure in Taiwan, traditional shopping districts have been unable to meet the consumers’ demands. Therefore, a lot of new-type and large-scale retail business appeared in Taiwan. This caused the traditional shopping districts to decline. Traditional shopping districts need to be given the redevelopment to create new business opportunities. This study examined the Dalian shopping district of Kaohsiung City and analyzed the questionnaire in order to understand the cognition of the local merchants, residents, and consumers on the redevelopment and image of the shopping district and the satisfaction of the consumers. This study indicated that the image of shopping district was developed from the aspects of the environment, trade mark and service. However, the organization of shopping district was short of time and training. It was difficult to reach the agreement among people in shopping district. The government also provided little help. Therefore, the development of shopping district was hindered. This study indicated that there were many different points of view among the local merchants, residents, and consumers on the development of shopping district. The local merchants were more positive than residents and consumers on service, professional techniques, image of shopping district, design and quality of the goods in shopping district. Residents and consumers think the shopping district was traditional, old and boring. However, local merchants think the shopping district was vigorous. In the process of the development of shopping district, the local merchants were the most positive than the consumers and residents on the image of the shopping district, change of shopping district, and participating in activities. Although the effect of the remake of the image of the shopping district was not as good as expected, the residents and consumers still showed the support on the development of the shopping district. At present, most shopping districts focused on the changes of the environment and facility. However, it has not been emphasized that to reach agreement among local merchants, residents, and consumers be important to the future of the shopping district. Therefore, in the future it is important to the sustainable development of the shopping district that cooperated with related government, local merchants, and the organization of the shopping district.
|
|---|
