A Study of the Relationship of Internal Marketing, Social Capital and Job Satisfaction- A Case Study of the Bank Applied with the Embedded Human Resources Organization

• Main Authors: Su-Yu, Kuo, 郭素玉
• Other Authors: Chien, Yu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/90181876338149889958

碩士 === 國立臺灣師範大學 === 工業科技教育學系在職進修碩士班 === 97 === In face of a market of increasingly keen competition, large scale enterprises have become the global trend. The financial institutions (Banking) expand its business size and lift its competitive edge one after anther by operating in the way of merging/ acquisition, strategic alliances and diversified conglomerate mode. Inside, the employees with professional skill background will be the enterprises’ core competitive. Therefore, how to built-up the well-organized managing mechanism to lift the job satisfaction and keep the elites will be the key factor for a successful enterprise. In respond to the organization change, there’re more and more human resources departments emphasize on its internal marketing and service quality. They arrange Human Resources Account Officer (AO) to service certain special unit directly to break the traditional boundaries restrain among internal sectors which also sustain Human Resources department service quality on serving employees. That’s so-called “Embedded Human Resources Organization”. This research is based on questionnaire survey to do a statistic analysis. To apply with Embedded Human Resources Organization in a banking system as population, it is conducted with structural equation modeling (SEM) to verify the mutual relationship of internal marketing, social capital and employee’s job satisfaction, it could be the important reference data for Human Resources department implement Embedded Human Resources Organization in banking organization. Based on the empirical analysis, this research with applying Embedded Human Resources Organization of banking population can be summarized as: (1) Job satisfaction has not been significant positive shown via internal marketing, but it was found that social capital of mediating effect directly related with employee’s job satisfaction; (2) Internal marketing has significant positive effect on social capital; (3) Social capital has significant positive effect on job satisfaction.