Summary: | 碩士 === 國立臺灣師範大學 === 體育學系 === 97 === A Case Study of Crisis Handling on the Scandal of Juventus Football Club S.p.A.
Abstract
Football is the most popular sport in the world. There are 24,thousand participants in the world. There was a scandal among Serie A in Italian football championship: 4 clubs were alleged to maneuver referee designating, to gain interests for themselves, including the famous one: Juventus Football Club S.p.A. The questions of research are as follows :(1) What was the process of the Italian football scandal in 2006; and (2) What was the strategy of Juventus to address crisis handling? The method of Content Analysis will be used in this study to analyze the present docents, such as news, official announcements, and other books related to football.
After the outbreak of the crisis, Juventus had taken measures to cope with this crisis: Resignation of BoD, Adaption of Code of Ethics, Lodging appeal, Renegotiation of contracts, Focus on young players and Transfer of expensive players. After the relegation to Serie B, Juventus have been able to deal with the crisis and have had their way back to the Serie A after 1 year.
Keywords: Italian football, Juventus, Crisis handling
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