剪影圖形應用在海報設計之創作研究⎯以國際無車日形象海報創作為例

• Main Author: 林妍佑
• Other Authors: 張柏舟
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/94zjn8

碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === Posters, one of out-door advertisements, facing pedestrians walking by fast, must attract people’s visual attention and interest instantly and then the advertising information would be implanted into brains. This kind of strength to convey information in an instant would rely on figures. Thus, the creations and performance of figures would be a key point in poster design. Among performance of contemporary poster figures, there are more and more poster designers adopting multi-elements to isomorphism new figures and hence it has driven me to study ways to make posters perform effectively. First of all, through literature some features about patterns of silhouette and visual psychology have been sorted and induced. The creation performance of figure design and the constitution of contemporary poster design have been explored. It is found that “heterogeneous isomorphism” indeed is a trend of contemporary poster design. Through the principle comparison and case study between pattern features of silhouette and the isomorphism presentations, posters that can quickly demonstrate creativeness are induced. This study has focused on the International Car Free Day, which reflected the cross-nations’ pattern language features in silhouette. In performance styles, the profile of silhouette has also underscored the creativeness performance in shapes. It is hoped that isomorphism silhouette could enhance the presentation results of posters.