| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === As Esthetic Economics evolved, the term “Product Design” has turned functionality demand into Self actualization. Consumers appreciate the product and give positive response when the product reflects their true feelings and values.
Creativity comes from life experience. The concept of “Emotional Guidance Mode applies to Product Design” is then formed based on related literature review, case analysis, and study on both Emotion and Design. The concept ignites the versatileness of Product Design; moreover, it favors the design with the intension.
With the input of the concept to Product Design, we could have a basic understanding as following:
a. To realize how Emotion guides the Product Design and affects the future creations through related literature review and case analysis.
b. Product modeling results from Emotional Guidance. The preliminary product concept comes from emotional reflection then designers shape the product with design-basis technique; hence the Product Design will then be diversified.
The aim of the research is to provide the designers with an innovative method in regard to Product Design.
Keywords: Emotional Guidance Mode, Product Design
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