| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === Recently, Characters’ Icons have been largely attached to our commodities. If we carefully examine these stuff, we shall be aware of that these we are surrounded by these icons. Financial products which are relevant to these characters are closely related to their icons. This would judge consumers’ behaviors.
Individualism of current teenagers arises and they are highly concerned about their own identities as their fashion taste and slangs are all influenced by pop culture. Due to cultural globalization, younger generation has more access to pop culture. All companies have been aware of this new market and initiate to set up marketing strategies. Therefore, understandings of teenagers’ consuming behaviors become a new trend.
This research analysis investigates currently widely popular role style on the market, analyze and tidy up, and aim at the symbol of teenager consumer consumption characteristic to carry on investigate and analyze through the questionnaire for its style performance and academic theories cultural heritage, with this latent relation that understands that the consumer and symbol consumes behavior. Synthesize to induce the distinguishing feature of the performance design of the style of the creativity role, and a successful ICON of the role style design, have to have of the condition and designer should note of the point of the vision element.Also aim at teenager's ethnicity of
Taiwanese region, the result observed by cultural heritage study and street, induce to belong to popular and cultural development and special feature of the teenager, and take into symbolic, is the element that the role designs an ICON creation.The point of research is mainly lie in molding a role and try the person role that the creation belongs to teenager's ethnicity by spreading cultural cognition and observation to the teenager-spread role style and teenager's culture to do wedge bonding, by giving vitality and ICON of role style to turn the living space that the merchandise beats into a teenager!
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