Identifying the critical factors influencing the adoption intention of Instant Messaging for Freight Forwarder Industry

• Main Authors: Cheng-Hsu Wang, 王誠煦
• Other Authors: Hsiu-Fen Lin
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/98609707427351879719

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 97 === Following the recent popularization of internet usage, Instant Massing (IM) had become a new path of communication. According to the increasing number of users, there is more opportunity to use IM in office and also changed the ways of communication we accustomed. Freight forwarders own a specific business characteristic. Being a medium between Shipper and Carrier, freight forwards rely on frequently communication and coordination to satisfy customers’ requirement and expectancy. Due to the developing of information technology, freight forwards got more challenge of getting different information rapidly. Either organization or personnel facing whether to adopt a new technology, there will be lots of factor that may influence the adoption. This survey intends to focus on the factors that may influence the adoption of IM for freight forwarder industry. Using the extended Technology-Organization-Environment framework, this survey tries to identify the critical factors influencing the adoption of IM for personnel of freight forwarders industry from technology characteristic, organization characteristic, environment characteristic and influence of social behavior characteristic and proposing nine hypotheses. Discriminant analysis was employed to test hypotheses and framework, the results showed that perceived ease of use and peer influence can completely achieve to distinguish adopters and non-adopters of IM for freight forwarders industry. Information security, perceived benefit, the compatibility of the operation, the control of environment uncertainty, and perceived awareness also have the ability to distinguish adopters and non-adopters of IM for freight forwarders industry. Conclusions and suggestions are discussed based on these results.