Factors of Travel Blog Effects Travel Decisions of Readers

• Main Authors: Huang,Peng Ju, 黃鵬儒
• Other Authors: 王大修
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/39289364801641943989

碩士 === 國立臺北教育大學 === 社會科教育學系碩士班 === 97 === As the age of web 2.0 is coming right now, blog becomes flourish and popular. It is more extensive and sharing that almost everyone has it. Along with blog system getting mature, it generates lot themes. No matter what kind of blog, it would have professional blogger to write, share information, and interact with their readers online. Even enterprise is starting to pay much attention to these opinions of blogger who has highly popularity, and also attaching importance to blog marketing. This context points to travel theme of travel blog. Researcher believes that if you get readers’ motivation and factors of travel blog effects decisions well nowadays, and then you will seize specific direction on travel blog of application and schedule in the future. This context contains a questionnaire for readers based on a professional travel blog, and deep interview of the blogger. It is higher trust on travel blog than normal travel web on 151 available questionnaires at trust attitude part. And reading motivation part divides into three concepts through factor analysis: “searching information,” “relaxing,” ”broadening horizons.” Factors of travel decision are” information content,” “opinion interflow,” ”trust feeling” and” blogger effect”. Researcher draws up one travel blog based on these three motivations and four factors. There are substantial benefits on planning process, and the blog owns visitors and responses. These could be a specific reference for correlative industries to build a travel blog in the future.