A Study on the Fans’ Interpreting the Media Messages and Images Forming of Pop-Singer─Using Pop-Singer's Internet News as Example

• Main Authors: LIN NIEN WEI, 林念葦
• Other Authors: 李宗薇
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/30958085238557859418

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 96 === The purpose of this research is to explore how the fans interpret the pop-singers’ Internet news and the correlation with image-shaping. The researcher used quantitative approach to conduct in-depth interviews with 10 participants. The results of this research as follows: the main motivations for reading the idol’s news on the Internet are being a routine of daily life and knowing the idol’s schedule. There are two methods to receive the news of favorite singers, which are to read amply and to sift carefully. On the other hand, the interpretations of the news are almost the same with the text meaning. In the process of the singer’s image-shaping, the first impression has conclusive effects. To identify the idol’s attributes is the key of a fan’s group forms, and the images that fans felt in person are similar to those from media. In the cognition of pop-singers’ images, the positive news would reinforce and form the images in fans’ mind. The negative news would affect the images, but the fans would adjust the meaning by themselves while interpreting the news. In the point of view of media literacy, the fans have media literacy, and they practice the media literacy through the process of “Fascination”.