A Meta-Analytic Review of the Antecedents of New Product Success
碩士 === 國立臺北大學 === 企業管理學系 === 97 === This thesis aims to summarize the results of past studies and provide a macroscopic structure of new product success (NPS) by a meta-analytic review. Researchers wish to find out the key factors that make new product successful. We collected data from past empiric...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/25467311141936018552 |