| Summary: | 碩士 === 國立臺北大學 === 不動產與城鄉環境學系 === 97 === In the past years, the role of real estate has been changed with the economic environment, the corporation setting and the real estate market. Corporate real estate managers have searched for some approaches to improve performance to the core business of corporations actively. In common sense, capital, labor, technology and information are four important key resources to achieve the main goal of corporation, beside the corporate real estate regard as the fifth important key resource now. The real estate occupied 25%-40% of total asset of corporation. It means the corporate real estate management has become important, and emphasizes the role of corporate real estate management in corporate management. In this research, the corporate real estate management measurements are set up by the corporate real estate management concept and Analytical Hierarchy Process (AHP). The corporations can make a decision or analysis the market by corporate real estate management performance measurements conveniently.
There are 6 aspects of the corporate real estate management (Satisfaction, Cost, Flexibility, efficiency, Increase value of corporate real estate, Market) and 17 measurements in the research.In the research result, Rent Contract, Improve marketing, Increase business value of real estate, Rent and Key traffic position are 5 key measurements of corporate real estate management. The research also shows the weights of all corporate real estate measurements, so financial industry could set up their own CREM conveniently.
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