Application of Logit Model to E-book Choice Behavior

碩士 === 臺中技術學院 === 流通管理系碩士班 === 97 === Since 1970, the environmental protection subject has gained more attention, and green products have come out one by one. E-book can be regarded as a kind of green product due to the reduction of felling of trees. The theme of this study is to discuss consumers’...

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Bibliographic Details
Main Authors: Ru-Ying Gao, 高如瑩
Other Authors: Yi-Ru Yen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/v3a8tg

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