Content Analysis of Advertisement Messages in Taitung
碩士 === 國立臺東大學 === 區域政策與發展研究所 === 97 === On the basis of judgment sampling, 11 travel brochures and 1 travel memoir that cover the descriptions of Taitung City and 15 townships in Taitung County were selected to be analyzed by content analysis in order to retrieve destination images and advertisement...
Main Authors: | Mei-xian, Wu, 吳美賢 |
---|---|
Other Authors: | 鄭承昌 |
Format: | Others |
Language: | zh-TW |
Published: |
2009
|
Online Access: | http://ndltd.ncl.edu.tw/handle/2g6bdm |
Similar Items
-
The Effect of affection and Message Content in Comparative Advertisment
by: Chao, Jeffery, et al.
Published: (1996) -
The influence of endorsers and message-based persuasion on consumers’ attention and advertising effects
by: Che-Hsien Wu, et al.
Published: (2012) -
the research of taiwan green advertising message
by: Wu zoo lin, et al.
Published: (1999) -
The content analysis of webs'' advertising
by: Wu Nan-huei, et al.
Published: (1999) -
The effect of media messages and advertising on the performance of acquisition
by: Wu,Ying-Fan, et al.
Published: (2015)