What determines the Diffusion of Service Manpower Certificates?

• Main Authors: Chih-Ching Hsieh, 謝志青
• Other Authors: 吳學良
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/10317330168634441317

碩士 === 國立臺灣大學 === 國際企業學研究所 === 97 === Along with the increase of capita income, change of social milieu, and gradual industry structure reforming, service industry has been the mainstream of economic development in Taiwan recently. The source of corporate competitiveness depends on the quality of their services. And establishment of sound certification institution can be the core foothold of developing service industry. Appropriate certification regime can reduce the cost of searching elites for enterprises while inappropriate one will hinder labor mobility and also waste social resources. Hence, this study aims to find out: (1) how two distinct motives, self-interested and herding, influence the hiring decisions toward certificated job applicants and the factors of service certificate diffusion, and (2) how this relationship is moderated by different certificate types, entrepreneurial status and environmental competitive intensity. The analytical data were collected through questionnaire by examining the top 500 service enterprises in Taiwan. Five hundreds questionnaires were sent out, and one hundred and thirty-four ones received were effective. The findings suggest that both motives have significantly positive impacts on hiring decisions and highlight the context-dependent nature of this relationship. This study yields important implications regarding how a certification institution diffuses in an industry.