Critical factors affecting consumer adoption of information and communication technology products - An empirical study of PDA phone
博士 === 國立臺灣科技大學 === 資訊管理系 === 97 === Although many studies have applied the technology acceptance model (TAM) to discuss human adoption of information and communication technologies (ICTs) and use the construct of behavioral intention to explain consumers’ adoption behavior, few have investigated th...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96830318569932260342 |
| Summary: | 博士 === 國立臺灣科技大學 === 資訊管理系 === 97 === Although many studies have applied the technology acceptance model (TAM) to discuss human adoption of information and communication technologies (ICTs) and use the construct of behavioral intention to explain consumers’ adoption behavior, few have investigated the distinction between adoption intention and purchase intention. Unlike the user’s technology acceptance behavior in the workplace, consumers have to personally purchase the product in order to experience an ICT innovation. This study applies the structural equation model to test hypotheses about PDA phones and finds that adoption and purchase intentions are distinct, and they have different antecedents. While perceived usefulness and enjoyment have more significant effects on adoption intention, perceived risk and expense have more significant effects on purchase intention. The adoption intention widely used in TAM studies is not enough to explain consumers’ adoption behavior. The results of this paper extend TAM studies and offer more insight into consumers’ adoption behavior regarding ICT products.
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