A Study Of Competitive Advantage And Competitive Strategy As IPC Is Applied To Gaming Industry

• Main Authors: Lung-hsin Lin, 林龍信
• Other Authors: C-K Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/62728850493638005265

碩士 === 國立臺灣科技大學 === 管理研究所 === 97 === Although the Industrial Personal Computer (IPC) has been moving into the stage of Market Maturity, the breakthrough opportunities are usually found by IPC firms, when the new industries which apply IPC products are growing. Gaming industry is stepping into the stage of Market Growth. In particular, the demands of Lottery machines and Slot machines have been both growing fast for the past decade.It contributes to the development of IPC industries. The main purpose of this study is to explore the competitive advantage and competitive strategy for IPC firms when they enter the market of gaming industries, as company A is an example. The frame of the study is based on the theory of the resource-based view (RBV). And the study was explored by the method of qualitative. From the resource-based view, the competitive advantage is decided by how a firm kept and gathered the internal resources and its capabilities, just as the following flows(as a circle, too), 「resource & core competence → competitive advantage→ competitive strategy→ find the gaps of resource & core competence →competitive advantage」. Product and Market are as two ways to be developed in the case. Moreover, to cross the two dimensions as a matrix of Strategy Pattern to analyze what are the suitable strategies should be taken by IPC firms, in order to keep and create their continuous competitive advantage.