The Study on the Blue Ocean Strategy for the IT peripheral service Industry-Case on epService

• Main Authors: Chih-pin Huang, 黃志彬
• Other Authors: Dai-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/74179531524214041588

碩士 === 國立臺灣科技大學 === 管理研究所 === 97 === In the global competition environment, IT relative products evolution become speedy, from Moore's Law to Freeconomics , the customer base increase by low price mix with slight gross margin , how to find the win-win solution in-between service / sales and customer satisfaction become the key issue of today’s IT service business。 In order to make our result the more practical, we not only collect the relative literature, but also adopt the method of case study, use epService company to be the study case, on the other hand, we also research & development the past, present and future of information service industry, which epService belongs to。 Besides, to make this research the more scientific & convincing, we not only collect epService basic information, such as the background, organization, human resource, income figures, SWOT analysis…etc., hope through SWOT analysis and Blue Ocean Strategy frame, but also hold a deep interview forum, then, we arrange, analyze & generalize the whole primary & secondary information, arrive at a conclusion finally, that is: IT industry is change rapidly, and the demand for customer request service level is getting higher, to become the winner, we need to expanding the service volume of potential product for well-known brand, create the new service model, change the mindset to be more positive, fully utilize new IT technology , improve the productivity, so at same time the service quality and cost performance can be enhance together ; and mix with high leave A+ service flow, to empower the brand image, and get excellent reputation with cooperate vendors and end-users, finally to come out with bright income figures。 we hope this research could be the suggestions & reference for the relative similar IT 3C product service company for the future business strategy planning or study 。