| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 97 === In recent years, Taiwan's environment has been very difficult. In the external environment, Taiwan facing the shock of internationalization’s impact that results from the entry into the WTO of Taiwan.So Taiwan's traditional industries are facing a tough challenges. In the internal environment, as environmental awareness rising and the wage standards rising, the business’s operating costs was increased. Therefore subject to changes in internal and external environment, Taiwan's traditional industries have faced a large or small operational crisis. Hope that this research should be targeted at the transformation of traditional industries in Taiwan to do a more in-depth understanding, and can provide some contribution to the industry in such a difficult environment .
In this study, the method is case analysis. The object of study is a company-Y in Taiwan for 20 years, the company’s product is packaging mineral water. Through the analysis of the packaging of mineral water’s market and the Y company’s operation , the study found that because of the characteristics of industrial competitiveness and the lack of water ,the manager of the Y company’s attention has been aroused, and thus to carry out the transformational actions. Therefore, according to Y company’s actions of the transformation and the structure which was extracted from the literature, we analyzed the reasons for its transformation, the decision-making for its transformation, the type for its transformation and the assessment of its transformation.
Finally we hope that this study is able to help the industrial operators to do the right decision-making for transformation, and understanding all of the critical factors of successful industrial transformation and make them consistent. So that the enterprise may operate succeed in this turbulent environment.
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