| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 97 === A necessary complement to present a product’s quality is material, and the presentation of material is through the refraction of light. However, the general interpretations of material are centered on how light bounces off material and rarely on the refractive relationship between light and material. In the process of developing a product, the refractive effect is often rarely taken into consideration to express a product’s meaning. Thus, this research sought to build upon the current understanding of translucent materials and used readily accessible translucent stimuli in an experiment to explore the emotional effects and attributes of each material. Kansei image analysis was used to explore consumers’ Kansei recognition and preference of five different materials as follows: paper, weave, wood, cloth, and plastic. The refractive effect of each material on consumers was observed and a comprehensive Kansei recognition table was organized.
The results from this research suggested that when light was present, paper and weave materials were capable of creating a wide range of completely different emotions. If paper and weave materials could be used efficiently to interpret the variation of translucent materials, emotions such as nostalgia, serenity, block, and solemnity could be stimulated. On the other hand, emotions stimulated from wood materials were more similar but abundant, such as nostalgia, modernity, serenity, layer, block, simplicity, and solemnity. Emotions stimulated from weave materials were modernity, serenity, layer, block, simplicity, and solemnity. Finally, plastic materials stimulated a range of emotions relating to coldness, such as modernity, advancement, layer, singularity, flow, and complexity. It was hoped that results from this research would provide future designers with valuable records that allowed for more accurate management and duplication of material attributes in communicating a product’s persona.
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