The Influence of Sender's Expertise and Number of Messages on the Acceptance of Word-of-Mouth, Consumer's Perception and Purchasing Intention.
碩士 === 國立聯合大學 === 管理碩士學位學程 === 97 === Abstract The developed information technology today makes people easier to share information with others. People not only talk face to face, but also communicate through weblog and instant messaging. Consumers usually share their own experiences with friends and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63582357958408044748 |