A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists
碩士 === 國立聯合大學 === 經濟與社會研究所 === 97 === This thesis concerns the Tung-flower festival tourists' symbolic consumption of Tung-specialties. The research takes Tung- specialties as the research subject and the Tung- flower tourists as the research object. This research study consumer's...
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ndltd-TW-097NUUM54000092016-04-25T04:27:12Z http://ndltd.ncl.edu.tw/handle/27975047840496102493 A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists 桐花祭遊客對桐花商品符號消費之研究 Chang Chi-Yin 張繼尹 碩士 國立聯合大學 經濟與社會研究所 97 This thesis concerns the Tung-flower festival tourists' symbolic consumption of Tung-specialties. The research takes Tung- specialties as the research subject and the Tung- flower tourists as the research object. This research study consumer's feeling construction based on the Tung-Specialties transmitted symbolic values in the Symbolic consumption theory. Under this theory, the Tung- flower tourists' tastes of Tung-specialties can be understood. And with promotions of Tung-specialties, the images of Hakkas economic behaviors and the perceptions of the Tung-flower festival tourists about the global purpose of Tung-flower festival can be observed. This research takes questionnaire as the research method. In May 2008 Hakkas Tung-flower festival, questionnaires was made in the Shing-Hsing railroad station in Sanyi of Miaoli County. This research discovers that the Tung-flower festival tourists feeling about Tung-Specialties transmitted symbolic values is closely linked with the favorite of Tung-Specialties. After promotions of Tung-specialties, Tung-flower festival tourists do not agree with the traditional images of Hakkas economic behaviors such as conservative. Tung-specialties is promoted to achieve the four general goals about the Tung-flower festival,“the deep plowing culture, the promotion industry, to lead the sightseeing, to activate the Hakka villages”. This research found the perceptions of Tung-flower festival tourists about the economical contribution is bigger than the cultural contribution. The Tung-specialties should be put more emphasis on how to manage the symbolic values and how to promote the Tung-flower festival to get tourists' more identification to achieve the long-term goal of deep plowing Hakka culture. none 黃世明 2009 學位論文 ; thesis 107 zh-TW |
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碩士 === 國立聯合大學 === 經濟與社會研究所 === 97 === This thesis concerns the Tung-flower festival tourists' symbolic consumption of Tung-specialties. The research takes Tung- specialties as the research subject and the Tung- flower tourists as the research object. This research study consumer's feeling construction based on the Tung-Specialties transmitted symbolic values in the Symbolic consumption theory. Under this theory, the Tung- flower tourists' tastes of Tung-specialties can be understood. And with promotions of Tung-specialties, the images of Hakkas economic behaviors and the perceptions of the Tung-flower festival tourists about the global purpose of Tung-flower festival can be observed. This research takes questionnaire as the research method. In May 2008 Hakkas Tung-flower festival, questionnaires was made in the Shing-Hsing railroad station in Sanyi of Miaoli County. This research discovers that the Tung-flower festival tourists feeling about Tung-Specialties transmitted symbolic values is closely linked with the favorite of Tung-Specialties. After promotions of Tung-specialties, Tung-flower festival tourists do not agree with the traditional images of Hakkas economic behaviors such as conservative. Tung-specialties is promoted to achieve the four general goals about the Tung-flower festival,“the deep plowing culture, the promotion industry, to lead the sightseeing, to activate the Hakka villages”. This research found the perceptions of Tung-flower festival tourists about the economical contribution is bigger than the cultural contribution. The Tung-specialties should be put more emphasis on how to manage the symbolic values and how to promote the Tung-flower festival to get tourists' more identification to achieve the long-term goal of deep plowing Hakka culture.
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none Chang Chi-Yin 張繼尹 |
author |
Chang Chi-Yin 張繼尹 |
spellingShingle |
Chang Chi-Yin 張繼尹 A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
author_sort |
Chang Chi-Yin |
title |
A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
title_short |
A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
title_full |
A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
title_fullStr |
A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
title_full_unstemmed |
A Study of Tung-Specialties on the Symbolic Consumption of the Tung-Flower Festival Tourists |
title_sort |
study of tung-specialties on the symbolic consumption of the tung-flower festival tourists |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/27975047840496102493 |
work_keys_str_mv |
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