| Summary: | 碩士 === 國立虎尾科技大學 === 機械與機電工程研究所 === 97 === The purpose of this study is to identify and investigate influence factors
that consumer’s point of view on perceived quality and perceived value of
stroller have over purchase intention by using structural equation modeling
method, in order to understand the influencing correlations between variables,
and to emphasize on the expectations of the consumers, to set the most
important factors as initial specification requirement for development of
innovative method. This research used the both male and female adul t
consumers as research target, and we assigned questionnaires to 316 consumers
on the internet, with a number of 296 valid questionnaires. SPSS 17.0 and
AMOS 17.0 statistic software are the statistic analyzing tools used in the study,
including descriptive statistics, reliability analysis, structural equation modeling analysis, the moderate test, and interactive analysis of the model. The research shows that the perceived value is the intermediate variable instead of a key factor to consumer’s purchase int ention. However, the perceived quality is the most important factor directly influencing purchase intention, meaning that
consumer’s agreement on a perceived value of a product has positive influence
on purchase intention. Lightweight style is a first consideration factor when
consumers are choosing a stroller; consumers agree that easy to fold and
compact folding volume are the major purchase factors. Finally, this research
applied the analysis results of structural equation modeling as the design and
constraint factors of the creative mechanisms, and to proceed with the
mechanism synthesis design, in order to fulfill market trend and consumer
needs.
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